Bill Niels from Daily Bread talks Pittsburgh, Hip Hop, and Streetwear (VTT Interview)
Walk Me Through how Daily Bread came about:
It pretty much started as a photojournal in 2009: Daily
Bread PA. I started following a lot of artists around and taking pictures of
them. It started with a lot of Pittsburgh artists. As Mac and Wiz got real big
it spread to a lot of artists in the industry. I ended up linking with ASAP
Rocky. We hit each other up and met. It was last summer I brought Mac through
Rocky’s spot and we all hit it off, it was cool.
We’ve seen you rock a lot of Supreme in photos as well as
supporting Micah and what he has done with Only, NY. How have other brands
helped mold Daily Bread PA:
supporting Micah and what he has done with Only, NY. How have other brands
helped mold Daily Bread PA:
I’ve also been skateboarding since I was 9 and I’ve always
been a huge streetwear head ever since I was young so all of that has a lot of
influence. Everybody loves Supreme, but it’s really about having your own
identity and not doing it for the fashion. Where we come from, it’s about being
yourself and being your own person. It’s the lifestyle we represent; we’re all
into the culture of hip hop, skateboarding, all that. It’s like we came up in
the hip-hop industry, but there’s a lot more that makes it happen.
been a huge streetwear head ever since I was young so all of that has a lot of
influence. Everybody loves Supreme, but it’s really about having your own
identity and not doing it for the fashion. Where we come from, it’s about being
yourself and being your own person. It’s the lifestyle we represent; we’re all
into the culture of hip hop, skateboarding, all that. It’s like we came up in
the hip-hop industry, but there’s a lot more that makes it happen.
Are you working out of the Burgh or NYC?
Both really. I’m up in New York a lot. That’s where it’s at
and that’s where I want my clothes to be, but I’ll always be in the east end of
Pittsburgh. That’s where we started. We want to be the first real brand that
makes it all over. There are a lot of street wear brands in Pittsburgh and so
many of them are dope, but I’ve never seen a brand come out of the burgh and
have a store in New York. That’s where we’re trying to go. We want to be in
Cali and all over the place.
and that’s where I want my clothes to be, but I’ll always be in the east end of
Pittsburgh. That’s where we started. We want to be the first real brand that
makes it all over. There are a lot of street wear brands in Pittsburgh and so
many of them are dope, but I’ve never seen a brand come out of the burgh and
have a store in New York. That’s where we’re trying to go. We want to be in
Cali and all over the place.
How do you think hip-hop and street wear go together, do you
think they’re mutually influential?
think they’re mutually influential?
I think it goes both ways. If you ask me, there’s a lot of
brands out there just about being fresh and all that. We’re just about the
lifestyle. We’re the type who buy $200 dollar shoes and fuck ‘em up that night,
but I also still rock my beat up Vans that I skate in every day. I wear what I
want. I feel like when I see
someone who a totally brand new outfit from a ‘cool’ brand, they have no
character to me. There are a lot of people though in hip-hop and street wear
that are just about the culture and not about the money or staying fresh, and
that’s what Daily Bread represents.
brands out there just about being fresh and all that. We’re just about the
lifestyle. We’re the type who buy $200 dollar shoes and fuck ‘em up that night,
but I also still rock my beat up Vans that I skate in every day. I wear what I
want. I feel like when I see
someone who a totally brand new outfit from a ‘cool’ brand, they have no
character to me. There are a lot of people though in hip-hop and street wear
that are just about the culture and not about the money or staying fresh, and
that’s what Daily Bread represents.
Street wear plays a big role in hip-hop and that’s what’s
cool right now, I get that. There’s so much out there though. For instance Mac
draws so much more inspiration then just hip-hop. It ranges from John Lennon to
the Red Hot Chili Peppers. That’s how clothing lines are. Hip Hop is a fusion
of every single type of music that came before. It’s how I look at a lot of
stuff today. Everything under the sun has been done before, but we can change
it.
cool right now, I get that. There’s so much out there though. For instance Mac
draws so much more inspiration then just hip-hop. It ranges from John Lennon to
the Red Hot Chili Peppers. That’s how clothing lines are. Hip Hop is a fusion
of every single type of music that came before. It’s how I look at a lot of
stuff today. Everything under the sun has been done before, but we can change
it.
Who’s coming out in 2012?
Honestly I haven’t been following hip-hop that much because
I’ve been working so hard. ASAP Rocky is a really great artist. It’s been crazy
to see Mac expanding so much. My best friend is in the hip-hop industry so I
sort of hear it all through them. I’m over here working with some different
artists and hip-hop plays a big role because artists wear a lot of our
clothing.
I’ve been working so hard. ASAP Rocky is a really great artist. It’s been crazy
to see Mac expanding so much. My best friend is in the hip-hop industry so I
sort of hear it all through them. I’m over here working with some different
artists and hip-hop plays a big role because artists wear a lot of our
clothing.
Do you think there is a big void in street wear culture for
women?
women?
Just as many girls love street wear as guys, it just might
be a different style like a focus on shoes. When it comes down to it though, I
started this brand and there isn’t as many girls in hip hop or streetwear,
iconically at least. It could change, but we haven’t focused on that market
yet. It will change though and that’s dope. When there is more stuff out there
for girls a lot of styles will change.
be a different style like a focus on shoes. When it comes down to it though, I
started this brand and there isn’t as many girls in hip hop or streetwear,
iconically at least. It could change, but we haven’t focused on that market
yet. It will change though and that’s dope. When there is more stuff out there
for girls a lot of styles will change.
Is Daily Bread down to do collaborations?
Oh Hell yea, there’s a lot of people I’d be down to
collaborate with. This past season we collaborated with a graffiti artist who
was in Juxtapose magazine. We collabed with George Lange, he’s a photographer.
He’s been in the game forever; he used to shoot LL Cool J 20 years ago when
that photo was taken from that t-shirt we just released. We collab with a lot
of different artists. We’ve gotten to the point where people see us and they’re
kinda waiting for Daily Bread to make its move and we’re planning that for summer.
collaborate with. This past season we collaborated with a graffiti artist who
was in Juxtapose magazine. We collabed with George Lange, he’s a photographer.
He’s been in the game forever; he used to shoot LL Cool J 20 years ago when
that photo was taken from that t-shirt we just released. We collab with a lot
of different artists. We’ve gotten to the point where people see us and they’re
kinda waiting for Daily Bread to make its move and we’re planning that for summer.
What’s the plan for Daily Bread? Sky’s the limit?
I’m going to take it as far as I can. I’m always going to be
really picky what I make and what I put out. There’s a designer who just
released a grill or some shit like that. He’s putting out all different stuff.
Supreme is always dropping little gadgets and pieces. That’s stuff is cool.
We’re concentrating on building a name and a brand and a solid base. We want to
do something right here in our city opposed to just online.
really picky what I make and what I put out. There’s a designer who just
released a grill or some shit like that. He’s putting out all different stuff.
Supreme is always dropping little gadgets and pieces. That’s stuff is cool.
We’re concentrating on building a name and a brand and a solid base. We want to
do something right here in our city opposed to just online.
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